![]() Unswayed by the vitriol, Apple held firm and moved forward with the minimalist color scheme, in keeping with its distinct identity. It evaluates your music choices’ energy, positivity, and danceability. A 2003 petition with hundreds of signatures instantly popped up online, reading “Please do not add the ugly look of brushed metal…OR, if you must do so, please give us an easy way to turn off this monstrosity.” The Spotify Color Palette is a tool that analyses the type of music you predominantly listen to. When Apple changed its striped rainbow logo to the monochrome silver we recognize today, a revolt ensued. ![]() As our director of new business Brian Erickson points out, the currently unpopular color alteration could actually turn out to be a success if the company manages to fully and consistently roll out a coherent rebranding effort that’s in line with the brighter, louder green’s personality. In the case of Spotify, it remains to be seen whether that new green accurately reflects the brand. ![]() Their site’s palette was consciously developed to “reflect our bold, diverse community,” and colors such as “California Gold,” “Bay Fog,” and “Golden Gate” look like they’ve been chosen not by outside focus groups, but by a team that put a good deal of thought into the culture and environment of the university itself. They make these colors available in the Spotify Partner Brand Guidelines. You can also download the color palette of the Spotify Logo brand with their hexadecimal codes. The Spotify brand color palette consists of Spotify Green and various shades of grey, black and white. UC Berkeley has taken this approach of using color as an expression of something emanating from within. Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. Start with who you really are as a service or product and work out from there. Instead, what seems to work best is when a color truly matches the particular brand identity and culture of a company. Yet, research into the psychology of color indicates that due to a vast array of social and cross-cultural factors, there don’t appear to be universally effective colors.
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